
Oh wow, I’m so glad you’re here 🤍I’m Sandra, and Alma was created from a deep desire to care for people in a more meaningful way. After studying beauty in 2005 and working across laser clinics, advanced skin clinics, spas, and salons, I learned a lot, but I always felt something was missing. I wanted more time, more connection, and a gentler approach that cared for the person, not just the skin. Everything shifted when I became a mother. What I put on my skin, what I used on my daughter, and the environment around us suddenly mattered more. Discovering natural skincare led me to learn deeper, read labels, and rethink how skin should truly be cared for.In 2018, we moved to the Gold Coast, and Alma began quietly from home. All I wanted was balance, to be present for my daughter while still doing the work I loved. I never imagined how it would grow, but it did, through trust, connection, and the support of clients who believed in me.The name Alma stayed with me from travelling overseas. In Portuguese, it means soul, and that’s exactly what this space is about. Today, Alma is a calm, welcoming place where you can feel safe, supported, and at ease. A space that feels like home.We offer more than skin and beauty services. We offer care, connection, and a place to slow down. Where clean, ethical, results-driven skincare meets relaxation and genuine warmth. The most beautiful part of this journey is the people: you, my incredible team, and the clients who trust us every day.
Without you, Alma wouldn’t exist. And if you’re new here,
I hope we get the chance to care for you, too.With love,Sandra Cruz 🤍



Hi everyone, I’m Alana 🤍
I’m originally from Brazil, and I speak English, Portuguese, and Spanish. I also lived in Ireland for three years — and yes, I’m one of those people who actually loves the cold (I know… a little different 😄).
I’ve been part of the Alma family for over two and a half years and have eight years of experience in the beauty industry. I have a deep love for skin treatments, especially deep cleans and extractions, and I’m also obsessed with brows they truly can make you feel amazing.
I specialise in Brazilian lymphatic massage and love incorporating relaxation into every treatment. Creating a moment where you can completely switch off, breathe, and feel cared for is what I enjoy most.
I can’t wait to meet you and be part of your self-care journey. Whether it’s a calming facial, a rejuvenating body treatment, or simply time to relax and unwind, my goal is always to leave you feeling refreshed, renewed, and deeply looked after 🤍
I look forward to welcoming you to Alma.
Alana

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